Wills Lifestyle India Fashion
The Wills Lifestyle India Fashion in New Delhi has successfully ended in a moresizzling style for spring summer. It has all that glamour and glitz, demanded by London , Paris and New York fashion. More than 70 fashion designers from around thecountry participated in the Fashion Week showing their collections worn by 40 models. The Wills Lifestyle India Fashion Spring-Summer Showcase is another ‘first’ by the FDCI which serves as a platform to promote ‘The Business of Fashion‘ and facilitate interaction between designers and buyers in India and internationally.
This is the first time since its inception six years ago that the Wills Lifestyle India Fashion was presented on an international format to cover the two seasonal market segments – Autumn-Winter andSpring-Summer.
As a result, close to 75 of India’s best designers were able to present their Spring-Summer Prêt and Diffusion collections to the most prominent names among buyers, media and fashionistas , both Indian and international. Clearly established as ‘Fashion’s Grandest Celebration‘, Wills Lifestyle India Fashion Week attracted buyers and media from all over the world. The event has served as a launch pad for some of theparticipating designers, who have been retailing very successfully through retail chains across the world like Be, Shoppers’ Stop, Kimaya, Pantaloon, Selfridges, Browns, Maria Luisa, Tsum, Harrodsand many more.
On the opening day of the event, Arjun Rampal made a cameo appearance at the Rohit Bal show. The first day of WLIFW featured collections from Manish Arora, Rohit Gandhi-Rahul Khanna, Jatin Kochhar and Rohit Bal. Jattin Kochhar’s collection titled ‘Swell Well’ is dedicated to the millions of mums-to-be in India and abroad. While his creations for the normal lady were basic in terms of colour, silhouettes and style, he brought in a sprinkling of men’s wear and swimwear for both sexes, aimed to give a complete prêt solution
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